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Innovation in Sustainable Branding (2022) 
Sustainability Analysis |  Brand Analysis | AR, Repair, and Take-Back Solutions

project duration

10 weeks


Robin Owens, Stefanie Perosa, Harshini Vasu

Under the direction of Professor Saty Sharma

my role

Research & Analysis

In depth brand research on lululemon as well as utilizing AUUDIO, SWOT, and various other sustainability analysis tools to identify areas of opportunity. Developed survey, interview questions, and discussion guide for primary research along with team and synthesized data.

Process Book

Copy and formatting for the above Process Book and presentations. 


Ideating solutions for brand based off of identified opportunity areas. Researched competitive brands that utilized technologies akin to our proposal. Advised on key features of our new app. 

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